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Profiting from Articles - A Step-by-step Guide |
by:
Rudi Ashdown |
"Content is King" - that is a given, there's no debate. But how do you get content? Like most projects, breaking into bite-size, easily digestable chunks makes the process realistically achievable. By creating articles, you build also develop that content.
So how do you profit from articles?
I, personally, find the best way to approach the 'process' of making mony from articles is to work backwards! That is, to determine what your ultimate goal is also then figure out each preceeding step that leads to it.
Example:
Ultimate goal - sell an ebook
preceeding step - subscriber reads recommendation in 5-part mini series
preceeding step - article reader visits name squeeze page also signs up for mini series
preceeding step - prosepct reads your article on someone elses website/blog/ezine
preceeding step - publisher picks up your article from directory
preceeding step - article submitted to directory
preceeding step - you produce article
And try to keep a single focus for each step. For example, you want people to sign up for the mini series -- then the email capture/name squeeze page should only give them that option! Don't put tons of other links on that webpage which would give the visitor alternatives to signing up for the mini series. Keep it tightly focused -- keep the objective in mind.
So the tasks would be (for the above example), in this order:
1] Create the ebook - research also write - or outsource it through elance.com, guru.com, etc. - your product to make money on. If you're not sure of how to write an ebook, just write it in MSWord or your wp of choice also convert it to a .pdf document with a password protection. Upload that to your web server.
2] Create a single webpage introducing, recommending also soliciting orders for your ebook. Include a PayPal, StormPay or some other shopping cart link to order the book.
3] Write five short emails as a mini series (which include a link to your ebook order page) also put them into an autoresponder.
4] Create the single webpage with a compelling copy for why the visitor should sign up for your 5-part mini series also include the webform which links to your autoresponder.
5] Having got those three things above in place, now you need to write the article(s) that include a link in the resource box to your name capture webpage.
6] Finally, use 'article submission software' to submit your article to the directories (see resource box for link).
Important note: You do NOT need big, flashy, complex websites to profit from articles! A simple compelling page that directs them to an autoresponder. From the email messages in the a/r, you can send them to a simple order page for your own ebook or you can send them to an affiliate product page. Bottom line - Keep it simple!
If you're sending them straight to an affiliate page (I think capturing their email first is better however I include this as an option) from the article resource box, you will not need to do step 1, 2, three or four above.
If you're sending the reader to an affiliate page after capturing their email, miss out step one also 2. Step three could be a 5-part mini series, or you might just want to send them to an ezine you publish (which recommends your affiliate product) or send them to another great article (or part two of the article) stored in an autoresponder. But you will need to give them some reason for them to give you their email address!
Articles are a very powerful method of attracting visitors to a webpage also ultimately to generating 'sales'. Readers of your article have already established a 'know, like also trust' relationship with you also are therefore much more predisposed to buying from you. They are the ultimate targetted traffic - also therefore the most profitable visitor! Get your articles out there also let them silently, effortlessly do their work.
About the author:
Article written by Rudi Ashdown also first posted at
http://www.whywebsiteswork.com
To learn more about profiting from this article, go to
http://www.fromthis.com/article_a.htm
Circulated by Article Emporium
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